Product design
Lighthouse: Life tracker
A life-tracking app designed to help users build happier, more fulfilling routines through challenges, tools, and data-driven insights. A post-launch strategy and iterative improvements led to notable increases in downloads and user satisfaction.
A life-tracking app designed to help users build happier, more fulfilling routines through challenges, tools, and data-driven insights. A post-launch strategy and iterative improvements led to notable increases in downloads and user satisfaction.
Industry
Industry
Health & Wellness
Health & Wellness
Role
Role
Role
Senior product designer
Senior product designer
Project Length
Project length
Project Length
6 months
6 months
Key skills
Key skills
Design strategy, concept development, workshops, wireframing
Design strategy, concept development, workshops, wireframing
My Role
Over a six-month collaboration, work centred on three core initiatives. The first involved conducting in-depth user interviews and analysing usage data to identify strengths and areas for improvement. These insights informed workshops with the founders and wider team to refine core features and ensure alignment with user needs and business objectives. Testing and validation of the updated designs were then led using an agile, iterative approach. A strategic roadmap was created to outline future enhancements and guide long-term product development.
My Role
Over a six-month collaboration, work centred on three core initiatives. The first involved conducting in-depth user interviews and analysing usage data to identify strengths and areas for improvement. These insights informed workshops with the founders and wider team to refine core features and ensure alignment with user needs and business objectives. Testing and validation of the updated designs were then led using an agile, iterative approach. A strategic roadmap was created to outline future enhancements and guide long-term product development.
My Role
Over a six-month collaboration, work centred on three core initiatives. The first involved conducting in-depth user interviews and analysing usage data to identify strengths and areas for improvement. These insights informed workshops with the founders and wider team to refine core features and ensure alignment with user needs and business objectives. Testing and validation of the updated designs were then led using an agile, iterative approach. A strategic roadmap was created to outline future enhancements and guide long-term product development.
