I design by getting close to the real problem first, taking time to understand people, context, and constraints before shaping solutions. My work focuses on turning complex ideas, whether technical, organisational, or AI-driven, into products that feel clear, considered, and easy to live with. I rely on research, iteration, and experience across different industries to guide decisions, adapting my approach to different users without losing rigour. I’m particularly interested in how products engage attention and the senses, and how AI can be designed as a practical tool that supports human judgement rather than replaces it. For me, good design is calm, intentional, and durable, balancing craft with execution so that what’s built continues to work well beyond launch.
I design by getting close to the real problem first, taking time to understand people, context, and constraints before shaping solutions. My work focuses on turning complex ideas, whether technical, organisational, or AI-driven, into products that feel clear, considered, and easy to live with. I rely on research, iteration, and experience across different industries to guide decisions, adapting my approach to different users without losing rigour. I’m particularly interested in how products engage attention and the senses, and how AI can be designed as a practical tool that supports human judgement rather than replaces it. For me, good design is calm, intentional, and durable, balancing craft with execution so that what’s built continues to work well beyond launch.
I design by getting close to the real problem first, taking time to understand people, context, and constraints before shaping solutions. My work focuses on turning complex ideas, whether technical, organisational, or AI-driven, into products that feel clear, considered, and easy to live with. I rely on research, iteration, and experience across different industries to guide decisions, adapting my approach to different users without losing rigour. I’m particularly interested in how products engage attention and the senses, and how AI can be designed as a practical tool that supports human judgement rather than replaces it. For me, good design is calm, intentional, and durable, balancing craft with execution so that what’s built continues to work well beyond launch.
Tools which I use regularly
Interests and side projects
Interests and side projects
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Cooking
I started my career as a chef and have stayed connected to cooking as a long-standing passion, running a small side business hosting supper clubs and private events under Sous’.
I started my career as a chef and have stayed connected to cooking as a long-standing passion, running a small side business hosting supper clubs and private events under Sous’.
I started my career as a chef and have stayed connected to cooking as a long-standing passion, running a small side business hosting supper clubs and private events under Sous’.
Sound
My interest in music comes from a curiosity about how people physically experience sound, and how design can make that experience more accessible and immersive.
My interest in music comes from a curiosity about how people physically experience sound, and how design can make that experience more accessible and immersive.
My interest in music comes from a curiosity about how people physically experience sound, and how design can make that experience more accessible and immersive.